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Strategy / UX / Lead Gen
Harborview Legal Group
Rebuilt the marketing site to highlight core practice areas and simplify intake.
Result
Streamlined the inquiry flow and improved trust signals across the homepage.
Responsive layout tuned for mobile-first conversions.
Lead capture flow aligned to the primary offer.
Content blocks designed to scale with new services.
Scope
Services delivered
- Discovery and positioning workshop
- Information architecture overhaul
- Conversion-focused page templates
Highlights
Key decisions
- Hero message aligned to top intake questions
- Practice area cards to reduce scroll friction
- Contact flow pared down to three fields